SEO Website Audits Case Studies

• 2500 new pages in the index
• Blog strategy gains inbound links
• Blogging a huge success

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Optimizing your site for higher search engine rankings is an obvious activity for anyone with a website. Optimizing your site for higher conversion rates is another obvious one. But how about optimizing for higher advertising revenue — specifically, a bigger check from Google for the AdSense ads that you display on your site.

Consider for example if you had a website on redecorating for Do-It-Yourselfers. You might have a page all about “housepainting.” But, as described in this article in USA Today about webmasters making money off of AdSense, “housepainting” isn’t a great money term for AdSense revenue — it’s only a 20-cent word. “Home improvement,” on the other hand, is worth $2. That’s a $1.80 difference.

So in effect you can give yourself a nice pay increase just by changing the keyword themes of your pages that display AdSense ads by creating new content pages around those keywords. And the real opportunists out there are creating pages about mesothelioma, a rare form of cancer caused by asbestos that lawyers are bidding on. That keyword is worth an order of magnitude more than “home improvement.” But that would be sooo dirty! Thankfully I don’t know anyone THAT dirty!

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“If you don’t have good placement in search engines it’s equivalent to having an unlisted phone number for your business.” Stephan Spencer speaks to The New Zealand Herald about how his company audits and builds e-commerce websites for big US retailers, optimising sites for search engines, and other e-marketing products and services while working in two countries.

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Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain.

Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.

You will learn:

• Google’s PageRank scores: red herring or useful metric?
• What makes a link valuable or not
• Creative strategies for building link-worthy content
• What works when approaching webmasters with link requests
• Pitfalls to avoid if buying or bartering links
• The phenomenon of Google bombing and making it work in your favor
• The role of authorities, hubs, and topical relevance
• How to leverage blogs and the blogosphere for link building
• To get your content successfully syndicated onto other web sites with RSS
• How to capture the link gain (PageRank) of your affiliates and your advertising

The 90-minute seminar will include an extended Q&A.

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Effective search engine optimization (SEO) starts with keyword research. If you chase after the wrong keywords, your search engine optimization efforts will be a waste of time.

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Links are the currency of the Web, so it is important to have a plan in place to improve the number and quality of the links to your site from the outside.

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Netconcepts’ GravityStream technology can do what none of its competitors can do. In an interview with the Dominion Post, Netconcepts president Stephan Spencer highlights the software allows a client to maintain their ranking without changing web content when their website is first optimised.

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Search isn’t just about scouring the Web. It’s about looking into your hard drive and the mess of documents you’ve ever generated — emails, Word documents, spreadsheets, instant messages, previously viewed Web pages and so on. A number of players in the search space released their own desktop search play, including Google, Yahoo, MSN, Ask Jeeves, Blinkx, and Copernic. Desktop Search will be a game changer for natural search optimization. Desktop Search means all of a sudden you are playing the search game, whether by purpose or by accident. For example, if Google Desktop Search is installed, any Web page your visitors accessed or any email they ever received in their email inbox or Web-based clients like Yahoo Mail is now fodder for any Google search they do. More importantly, those pages are given top position on the page for keyword matches that may be completely unrelated to what the customer was looking for when they visited that Web page.

This session will:

• Explain how best to leverage your existing Website to appear on the top of Desktop Search results
• Delineate new opportunities for search optimization from Desktop Search
• Provide a blueprint for implementing natural search optimization for Desktop Search

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Blogging is one of the hottest trends on the net. A blog (short for “web log”) is a web-based diary where the author can ruminate on whatever strikes his or her fancy. The blogger may share photos, poetry, political views, gossip, industry trends, business advice, or the latest on their personal life. By definition, blogs are organized in reverse chronological order. Many are updated daily. They can have one or multiple authors, such as a community blog.

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